Every fragrance in our Frequence range carries a code: E-178, K-110, U-024. Customers in our stores use them constantly and new customers online find them baffling. They are simple.
The letter
- E: For Him
- K: For Her
- U: Unisex
The letters come from the range's original numbering, and they stayed because our customers already knew them. They are a label, not a rule: plenty of people wear across all three, and the Unisex line exists because the division is often arbitrary anyway.
The number
The number identifies the composition. It does not encode the family, the strength or the year. It is simply the reference we and our stores use to talk about a specific scent without describing it.
That is more useful than it sounds. Fragrance names are long, similar and easy to mix up. A code is unambiguous, which matters when someone walks into a store in Sydney holding a note from a friend in another country.
Searching by code
The search box on this site accepts codes directly. Type E-178 and you will land on that fragrance; type E-1 and you will see the range around it. This is the fastest way to find something you have worn before, and it works on a phone as well as a desktop.
You can also browse by the letter: For Him, For Her, Unisex.
Niche and Creation do not use codes
Our Niche and Creation lines are original compositions rather than inspired-by fragrances, and they carry names instead: River Wood, Black Oud, and so on. Niche is also extrait rather than eau de parfum, so it behaves differently: denser, and slower to unfold on skin.
If you are used to shopping by code, the equivalent shortcut for those two ranges is the scent family filter on each collection page.
