Every bottle carries a label most people skip: eau de toilette, eau de parfum, extrait de parfum. It is not marketing. It is the proportion of fragrance oil in the alcohol base, and it shapes two things you will notice within an hour of wearing it: how the scent develops, and how far it travels from your skin.
The scale, in plain numbers
Perfumery has no legal definition for these terms, so the ranges overlap between houses. As a working guide:
- Eau de cologne: roughly 2 to 5% oil. Bright and fleeting, built for splashing on.
- Eau de toilette: roughly 5 to 12%. The classic summer and office concentration, sitting close to the skin.
- Eau de parfum: roughly 12 to 20%. The everyday standard, with a scent trail you can notice across a table.
- Extrait de parfum: roughly 20 to 30% and up. Dense, slow, worn in ones and twos rather than sprays.
A higher concentration generally stays with you longer, but no label is a promise of hours. How long a scent lasts depends on your skin, the weather and how much you apply.
What this means for our three ranges
Our Frequence range is eau de parfum. That is the concentration that suits the way most people actually wear fragrance: one or two sprays in the morning, noticeable without being loud. It comes in a 50 ml bottle.
Creation is mostly eau de parfum, in 50 to 100 ml bottles, and every scent is an original Loris composition.
Niche is extrait. It is denser and slower, and it asks for a lighter hand. One or two sprays of an extrait carry as much fragrance as several of an eau de toilette. If you have ever over-applied something and regretted it by mid-morning, this is the category where restraint pays.
Higher concentration is not the same as better
It is tempting to read the scale as a quality ladder. It is not. A citrus composition at extrait strength usually smells worse, not better: the bright top notes it depends on evaporate first regardless of concentration, and the heavier base is left carrying a structure it was never designed to carry. That is why so many of the best summer fragrances are eau de toilette and always will be.
Density is a shape, not a score. Choose it for the occasion. A heavy amber extrait in a Brisbane January is a lot of fragrance for anyone standing next to you; the same bottle in July is exactly right.
How to use the filter on our site
Every collection page on this site has a concentration filter alongside scent family, size and intensity. If you already know you want something richer for evenings, filter to extrait and start from there. If you are buying a first bottle and want something forgiving, eau de parfum is the safer place to begin.
And if you are not sure at all, take the Find your scent quiz for a shortlist, then try it on skin at one of our Sydney and Brisbane stores and wear it for the rest of the day before committing to a full bottle.
