The most common complaint about any fragrance is that it vanishes. Sometimes that is the composition: a bright citrus is meant to be fleeting. Far more often it is how and where it was applied. Here is what actually moves the needle.
1. Apply to moisturised skin
Fragrance oil needs something to hold on to. Dry skin lets it evaporate almost immediately, which is why the same bottle can last noticeably longer on one person than on another. An unscented moisturiser on the areas you spray, a minute before you spray, is the single biggest improvement most people can make. Nothing else on this list comes close.
2. Spray, do not rub
Rubbing your wrists together is the oldest habit in perfumery and it does real damage. The friction and heat break up the top notes and push the composition straight into its base, skipping the opening you paid for. Spray and let it dry.
3. Use pulse points, but not only pulse points
Wrists, the base of the throat and behind the ears are warm, so they project. The trade-off is that warmth also burns through a fragrance faster. Pair one pulse point with somewhere cooler and more sheltered (the chest under a shirt, or the back of the neck under hair) and you get both the projection and the endurance.
4. Fabric holds scent far longer than skin does
A single spray on a scarf, a jacket lining or a collar usually stays noticeable for longer than the same spray on skin. This is the trick behind people who always seem to smell like their signature scent. Test on an inconspicuous corner first: alcohol can mark silk and some pale fabrics.
5. Match the concentration to the day
If a fragrance keeps fading on you, the concentration may simply be wrong for how you want to wear it. Our Frequence range and most of our Creation range are eau de parfum; the Niche extraits are more concentrated. How long any fragrance lasts depends on your skin, the weather and how much you apply. On the collection pages you can filter directly by concentration.
6. Store the bottle properly
Heat, light and temperature swings degrade fragrance faster than anything else. The worst place in an Australian home is a bathroom windowsill; the best is a drawer or a closed cupboard at room temperature. A bottle kept in the dark keeps its character far better than one left on a sunny shelf.
One thing that is not a problem
A brand-new bottle sometimes smells sharp or alcoholic for the first few days. That is normal: fragrance continues to settle after bottling. Spray it a few times, leave it somewhere cool for a week, and the opening softens noticeably. It is not a fault, and it is not a reason to return anything.
